Dream Factory is one of the most complex projects I have participated in. This case shows the transformation of a recommendation app into a platform to digitalize processes of any type of business; Where my ability to adapt and problem solve helped define the course of its evolution.
For this project I proposed a UI redesign for an AI tourism recommendation app. The goal was to improve tourist experiences when exploring cities with plans catering to their tastes and, at the same time, integrate the app visually with other products of the company.
As a web designer I led the creation of a brand that exuded humanity, experimenting with original illustrations and dynamic visual elements with CSS. As the project evolved, I also designed a template system and web editor, offering clients customizable landing pages to receive donations.
As a UI designer I was involved in creating Point of Sale functionality for an existing software. This project required me to be diligent in studying existing solutions, industry standards and design systems, to create not only a transactional tool, but an extension of our clients' brand identity.
In this post I will go into a little more detail about the design of a shopping cart, part of the redesign of the Dream Factory frontend.