Hello world! 👋 I'm Ana Paula Tello, a digital product designer based in Mexico City. With 10 years of hands-on experience in the realm of digital design and user interface design, I'm on a perpetual quest make digital experiences better. Join me as I navigate the ever-evolving landscape of design, one pixel at a time. Let's create something extraordinary together!
2009 - 2014
Studied Design and Visual Communication in FAD, UNAM
2011
Published an illustration in the art book for established and upcoming women illustrators "No Somos Machos pero Somos Muchas"
2011
Contributed as an illustrator for the bi weekly literary magazine Revista Transmigración
2012
Did some work for Chaquiste Films a small studio that produced animation for the public TV channel Radio Televisión de Veracruz, mainly photography and illustration for stop motion.
2013 - 2018
Worked my way up to lead the design area for Vexilo, a web development agency, doing web, UI and visual design, as well as some branding and illustration. We worked with clients from these industries: E-commerce, non-profits, finance, PR and telecommunications.
2018 - 2023
Worked as a Senior Interaction Designer at Business Growth Labs, mainly focusing on their SaaS product and design adaptations for clients. Everyday tasks included UI and visual design, as well prototyping and supporting their front end development and UX areas. I also did design for branding and marketing. Our clients were based on the USA and Mexico, and went from small businesses and startups to political campaigns, institutions and associations, IT firms, and the tourism and restaurant industries.